AmWest Entertainment: Innovating Wagering Solutions for Operators

AmWest Entertainment delivers advanced wagering technologies designed to enhance operator efficiency, expand market reach, and reduce risk. Our suite of products includes:

AmWager: Advanced ADW Platform (ADW)

“Behind every great game
is our powerful platform.”

Our ADW platform, AmWager, offers real-time data, customizable betting tools, and user-friendly interfaces. It provides advanced handicapping tools and faster updates on odds and pool changes, giving bettors a competitive edge. Features like Pro %, part of the AmWager Edge suite, allow bettors to assign weight to each horse and build bets accordingly.

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Player Management Platform (PMP)

"Where Innovation Meets Luck - Your Gateway to Digital Gambling Excellence."

Our comprehensive system enables operators to automate promotions, reward loyalty, and analyze player behavior. The platform supports scheduling and managing promotional offers, implementing concierge reward systems for high-volume players, and gaining insights into player activity to tailor marketing strategies effectively. It also ensures KYC & AML compliance for regulated markets and enables customizable player segmentation for personalized engagement.

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PARIMUTUEL SPORTS

"Your Vision, Our Code -
Crafting the Ultimate
Gambling Experience."

We extend the parimutuel betting system to new avenues, offering increased fan exposure and reduced operator risk. By acting as facilitators, operators take a fixed commission without exposure to betting outcomes. This scalable solution accommodates various sports and events, expanding betting markets.

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Parimutuel Powered Games

"Casino Slots Games"

Our casino project introduces games that leverage parimutuel mechanics, offering slot-style experiences where players bet into pools with payouts based on collective wagers. These games enhance player engagement and are designed to meet regulatory standards across jurisdictions. By replacing the RNG in traditional casino games with live parimutuel wagering outcomes, we are able to offer a wide variety of real money casino-style games in up to 39 states.

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VULPINE: Low-Code Analytics Simplified

"Capture. Analyze. Optimize -
The Logic Behind
Smarter Web Strategy."

Vulpine is our low-code analytics platform that is cost-effective and user-friendly. It enables business users to build applications with minimal coding, eliminating the need for a dedicated data analytics team. Vulpine integrates seamlessly with existing systems to provide real-time insights. We built Vulpine to fill a gap in the market that we ourselves needed. Enterprise products were too expensive and with features no one wanted; free products like Google were just not good enough (too confusing).

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Why AmWest Entertainment?

AmWest has developed international partnerships with racing organizations worldwide that offer the highest level of the sport—racing at its best that appeals to players even if they are initially unfamiliar with the participants. AmWest’s first international partner was the Dubai Racing Club, which recognized in 2010 that its previous American content distributor did little to promote its racing for either its exceptional sporting appeal—featuring the best runners, trainers, jockeys and owners from around the globe—or its full fields and outstanding wagering opportunities. Until 2016, AmWest was the exclusive distributor of Dubai racing in North and South America and designed a marketing and simulcast program that received international recognition while breaking wagering records.

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Our License & Regulatory

As of now, AmWager has not publicly disclosed the total number of bettors or registered users on its platform. However, the platform is notably active, offering wagering on nearly 500 tracks worldwide and covering over 1,000 races daily . This extensive coverage suggests a substantial and engaged user base.

AmWager primarily caters to U.S.-based bettors, providing features such as live race streaming, real-time updates, and customizable wagering tools . While it accepts wagers on international races, its services are tailored to meet the preferences of U.S. players.

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AmWest continues to seek out international partnerships.
If you wish to contact AmWest Entertainment to seek a business relationship,
Please contact our corporate office at (502) 292-1075.

Our Dedicated Team

Nelson E. Clemmens, Founder and Chief Executive Officer, has been a Kentucky- and New York-based owner/breeder, is involved with the Kentucky HBPA and other Thoroughbred industry organizations and is committed to improving the future viability of Thoroughbred racing. His career is rooted in corporate finance/investment banking with GE Capital and Pine South Capital, the latter of which he founded in 1986. He also is, or has been an owner and investor in health care, service, technology and software, manufacturing, and distribution companies. He graduated from Stetson University with a degree in Finance and received his MBA from Western Kentucky University. He has served as a Trustee of Stetson University and is an advisor to the Kentucky HBPA.
William Alempijevic, Chief Operating Officer, joined AmWest in 2024. He has held various positions in the horse racing industry ranging from racetrack management to horsemen’s representative, working in the US andCanada and donating his time to benevolent causes supporting the community of people who work with the horses directly. He started his professional career at Flamboro Downs as an OTB Guest Services Manager and before joining AmWest was the Executive Director of the New York Thoroughbred Horsemen’s Associatio (NYTHA). William graduated from Wilfrid Laurier University with a degree in Economics and Financial Management and is an avid fan of horse racing and enjoys sharing the sport with others. He has owned thoroughbreds in the past and is currently a partner in standardbreds that primarily race in Ontario, Canada.
Jason Martin, Chief Technical Officer, brings a wealth of experience in the industry to his new position as IT Director at AmWager. He started his career as a terminal technician in 1999 and has worked in nearly every IT-related position in the pari-mutuel industry. He has been a tote operator, mutuels, systems administrator and software developer. He has also designed and deployed various pari-mutuel software systems and wagering platforms, including for international markets. He was a Technical Support Supervisor who helped diagnose and solve hardware and software issues worldwide for United Tote. He also worked closely with research and development.

Marisa Richardson, Chief Marketing Officer, is an accomplished equestrian and devoted owner of a retired Thoroughbred, once owned and raced by Mr. Clemmens. She graduated Magna Cum Laude from the Florida Institute of Technology with a Bachelor of Science Degree in Business Administration with a concentration in Management. In addition to her career with AmWest Entertainment, she holds an adjunct instructor position at Jefferson Community and Technical College where she teaches business administration.

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Contact us

Corporate Headquarters
 
AmWest Entertainment LLC
13011 W. Highway 42, Suite 107
Prospect, Kentucky 40059
 
Phone:
 
Office: (502) 292-1075
Fax: (502) 292-1076
© 2025

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